This is a virtual poster campaign for the local capsule hotel SLEEEP. As a team, we designed 3 posters, which portrayed sleeping capsules as necessary medicine. However, the core message remains as SLEEEP is for anyone, anywhere, anytime.

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At the first stage, we cosidered it is gradually being neglected by citizens due to the fast living pace. Sometimes it is like some medicine that they do not even know they should be taking on time. In addition, we tried to build a stronger connection with the target audience, local university students, upon this theme. Therefore, we had a more down-to-earth, and uni-life related copywriting.